Last year at this time, the Internet was filled with rumors that Google was going to buy TiVo. They has a boatload of extra cash lying around (and apparently they still do) and all the big technology websites were speculating on how Google might spend their hard earned cash. Cnet even reported that they had multiple sources that confirmed that Google was in negotiations to buy TiVo.
Fast forward one year later and the rumors are starting again. But this time, instead of Google buying a DVR / PVR company like TiVo or ReplayTV, they are supposedly creating their own DVR. Thomas Hawk has a post on his Digital Connection blog about the CTO of OpenTV leaving them to go work for Google. He believes that this is an indication that Google is working on some type of DVR. PVR Wire also has a post about the same rumor with some more speculation about some new domains that Google has registered (googletv.com and googlehdtv.net) that they also think may be an indication of something PVR related going on at Google.
If any of this turns out to be true (and it’s all speculation and rumor at this point), what could Google possibly be working on that could compete with the likes of TiVo or the upcoming ReplayTV PC edition. I don’t see Google developing a hardware based DVR (ala TiVo) — they are mainly a software company, not a hardware company. And even if it is a hardware PVR, it doesn’t really fit into their usual business plan of giving away the product for free — this might work for software, but not hardware.
So if it’s anything, it will probably be a software PVR that will run on a Windows based computer. Which will put them in direct competition with the likes of the upcoming ReplayTV PC Edition (Not Free) and SageTV (Also Not Free), which are much more mature offerings but, again, NOT FREE.
If any of this ever comes true (pretty unlikely), it will be interesting to see how a new, immature, and untested software PVR that is being given away for free will fare against tried and true software DVRs (ReplayTV PC Edition, SageTV) that are not free. My guess is, because it’s Google and it’s free, they will have no problem taking a huge share of the DVR market from the existing players. I, for one, will always pay for quality — but I think I’m in the minority. To quote Field of Dreams, Build It and They Will Come — oh, and if you make it free, they will come in droves.
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