ReplayTVBlog

The Fox Television Network has announced that they will be making many of their prime time shows available on the Internet. The shows will include 60% of their prime time schedule but they have not yet announced specifically which shows will be available. To make this possible, Fox has signed a six year agreement with their affiliate stations that will share the revenue from showing the shows on the Internet with the Fox affiliate TV stations.

Presumably, they will make money with advertising during the shows, similar to what ABC / Disney is also going to do with their prime time TV shows.

It’s good to see the major TV networks starting to fall into place now and realize that they need to adapt to the Internet and find a new method of broadcasting. While broadcast TV is not going away anytime in the near future, the Internet is definitely becoming another means of delivery for Television content. To survive in the future, TV networks will have to find a way to distribute their shows over the Internet that will bring in the advertising revenue they lose from viewers not watching the shows on regular broacast TV. Offering the shows for free (with advertising and commercials) will also help to defuse the problem of TV shows being downloaded over the Internet for free. When given the choice of paying to download TV shows (iTunes) or downloading them for free, most people will opt for the free lunch!

Technorati Tags: Fox, ABC, Disney, iTunes, TV

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